How did you find out you wanted to take an entrepreneurial path?
For me, the path to entrepreneurship wasn’t really a conscious decision at first. I was just really passionate about my work and the value I could provide to other companies. I had this vision of how I could truly help businesses succeed with my advertising strategies I learned in the past, and that fire just kept burning brighter the more I immersed myself in it.
At a certain point, I also realized that working for someone else was limiting my ability to fully pursue that mission on my own terms. I knew I had something special to offer, and I wanted the freedom to blaze my own trail without being constrained by someone else’s roadmap.
It wasn’t an easy choice, believe me. Stepping out on your own is always a risk. But I had conviction in what I was doing, and I had amazing connections which is my strongest asset. I had confidence that if I stayed laser-focused on delivering real value in my area of expertise, the rest would follow. And you know what? Trusting that inner voice and taking that entrepreneurial leap ended up paying off in ways I could have never imagined at the time.
Was it a smooth ride the whole way? Absolutely not! There were plenty of bumps and bruises along the road. But staying persistent, keeping my blinders on, and not getting distracted from my core mission is what allowed me to turn my passion for helping small brands into a successful business. I wouldn’t have it any other way.
Tell us about your venture/work.
As an entrepreneur, I founded my own advertising agency that specializes in working with small to mid-sized consumer brands. We’re really focused on being that secret weapon for up-and-coming products and companies looking to accelerate their growth.
The reality is that big, established brands have massive marketing budgets to throw at advertising. But for the smaller players trying to make a name for themselves, standing out is an uphill battle. That’s where my agency comes in. We level that playing field.
Whether it’s leveraging the latest digital channels, negotiating killer broadcast deals, or just coming up with disruptive creative places to advertise where no one else is, we have a knack for helping brands rise above the noise in a smart, cost-efficient way. We’re not about the flashy million-dollar ad buys. We’re the scrappy underdogs who can make a modest budget seem like a fortune 500 war chest.
Our whole mission is turning unknowns into undeniables through strategic, measurable advertising that moves the needle.
What do you enjoy most about being an impact entrepreneur? What’s hardest about it?
For full article: https://blogs.newschool.edu/tnschangemakers/2024/05/mentor-spotlight-allison-laguardia/
